According to Binance (@binance), the exchange has launched a major promotion called the 'BinancePizza' truck event, incentivizing users to refer friends for a share of a $5 million Bitcoin giveaway. This referral campaign is designed to drive user engagement and accelerate new account registrations on Binance, potentially increasing trading volumes and liquidity for BTC and related trading pairs. Traders should monitor BTC price volatility and overall market sentiment, as such promotions have historically contributed to short-term price surges and increased social media buzz around Bitcoin (Source: Binance, May 23, 2025).